The New York Times gets it exactly right:
Madonna’s video is immeasurably worse. If she thought she was helping Mr. Obama by juxtaposing his image with that of Gandhi and Bono, she was wrong.
We do not subscribe to the “shut up and sing” notion that celebrities should stay out of politics — a position most often espoused by Republicans about stars who support Democrats. There is no room in decent discourse for comparing a candidate for president to Hitler.
Tucker Bounds, a McCain spokesman, was exactly right when he called the video “outrageous” and “unacceptable.” Mr. Obama’s team also swiftly denounced it. “These comparisons are outrageous and offensive and have no place in the political process,” said a spokesman, Tommy Vietor.
The problem is, however, that if you’re playing the game of politics, then you’re playing on a muddy field. That’s the reality. That’s always been the reality. And no amount of promising to change or whining about the results is going to change that reality. Don’t even bother getting into a “he started it” argument. Someone always starts it. The news media always report it. And the other guy always grabs a handful of mud in response.
Get over it.
But some things are out of bounds. Madonna’s transgression isn’t even close to debatable in this regard.
Now, what else is out of bounds, or should be? Now that presents problems.
The sad thing is that negative campaigning works. We know it works. We have the hard data. If it didn’t work, politicians wouldn’t do it. Mudslinging works because partisan citizens care more about winning, and the power that follows from winning, more than they care about _______ (fill in the blank with your cherished civic virtue of choice).
Tags: journalism, rhetoric, politics