I like social media as much as anyone else. I use Facebook and Twitter. I consider them excellent professional tools. And these services offer much entertainment. Facebook, Twitter, and other such services are natural products of the interactivity made possible by the internet and multimedia devices.
Plus, it’s hard to beat being able to easily stay in touch with people you enjoy. I tell my students about reuniting with two old friends from college a few years back. We’d lost track of each other because it was easy to lose track back in the day. All it took was one lost phone number or one move with no forwarding address. They can hardly believe such a thing was possible. Today, you can hardly shake someone even if you want to.
One of the fun things we do with social media is share interesting stuff we find on the internet. This desire to share interesting stuff is exactly the urge that gave birth to blogging. And cat memes.
I’ll continue stating the obvious by noting that all this interactivity and sharing also carries an ideological trap — getting suckered into sharing hoaxes that either have the ring of truth or that you fervently wish to be true. That ring is a function of the content conforming to ideology, not conforming to discernible facts. Two recent examples from Facebook:
Both of these are nonsense and utterly false. Checking with Google took seconds. And checking the links for the telltale signs of bullshit took only a few more seconds (biggest clue among many for both: no primary source links). I suspect the one about the Pope was an April Fool’s joke (tip: never share anything on 1 April). And yet these were shared as if true.
Har dee har har, right? Well, wrong. Such credulity — enabled by the refusal to do even minimum checking — is a hallmark of the our failing culture’s canon of invention. We have drawn cultural, political, social, economic, and religious battle lines and refuse to seek stasis, i.e. common ground where we agree about the content of disagreement.
I have no doubt there are people in this country today who believe these two false stories. The damage done is clear.
How do we stop it? Step one: Pass along nothing in social media until you’ve spent at least a moment checking it out. And don’t be enamored of the source. Credible news organizations and learned people have been suckered, too. I’m guilty, too. I’ve passed along nonsense, too. I’m embarrassed, too.
I’m now arguing that the discipline of verification is more than an essential practice of journalism. It must now be an essential practice of citizenship in the social media age.