April 2, 2018

The Sinclair Speech

There are many problems with the copy Sinclair Broadcast Group “forced” its news anchors to read. I’m just going to hit a few highlights after getting this out of the way:

Reading this speech on air was unethical. Every journalist asked to do so should have refused.

Here’s the speech as published by the Seattle Post-Intelligencer: [with my comments]

“Hi, I’m(A) ____________, and I’m (B) _________________…

(B) Our greatest responsibility is to serve our Northwest communities. We are extremely proud of the quality, balanced journalism that KOMO News produces.

(A) But we’re concerned about the troubling trend of irresponsible, one sided news stories plaguing our country. [Calling them “news stories” suggests these are the products of news organizations. If that is so, exactly which organizations are we talking about, and how do you know they are “one-sided” and “irresponsible”? What are your criteria for these assertions?] The sharing of biased and false news has become all too common on social media. [Is this statement referring to the previous statement? If so, again, name the news organizations involved and say how you know they are producing one-sided and biased “news stories.”]

(B) More alarming, some media outlets publish these same fake stories… stories that just aren’t true, without checking facts first. [This screams for details and examples (i.e. reporting). Without such details and examples, this statement is itself an example of one-sided, biased information — otherwise known as propaganda.]

(A) Unfortunately, some members of the media use their platforms to push their own personal bias and agenda to control ‘exactly what people think’…This is extremely dangerous to a democracy. [Ditto]

(B) At KOMO it’s our responsibility to pursue and report the truth. We understand Truth is neither politically ‘left nor right.’ Our commitment to factual reporting is the foundation of our credibility, now more than ever. [“Now more than ever” re: the previous unsupported assertions. Again, details. IOW, do a little of the truth-pursuing you’re telling is so valuable. Do some “factual reporting” right now.]

(A) But we are human and sometimes our reporting might fall short. [You “fall short,” but others are unfair, biased, and counter-factual? Please explain — with examples.] If you believe our coverage is unfair please reach out to us by going to KOMOnews.com and clicking on CONTENT CONCERNS. We value your comments. We will respond back to you.

(B) We work very hard to seek the truth and strive to be fair, balanced and factual… We consider it our honor, our privilege to responsibly deliver the news every day. [Show, don’t tell. Show that you seek truth and strive to be fair by naming the offending news organizations and showing us examples of exactly how they are doing all the bad things you allege. Your credibility (what little is left of it) depends upon you showing your work.]

(A) Thank you for watching and we appreciate your feedback”

This is just utterly embarrassing.

Forget for a moment that reading this propaganda is unethical based on nearly any reasonable understanding of the SPJ Code of Ethics. Do the “journalists” who read this stuff owe us any fidelity to logical consistency? This is like some kind of Orwellian doublespeak: reproducing the very things it criticizes — right out in the open!

How sad that anyone values their paycheck above this unethical and embarrassing boot-licking for an employer.

That’s easy for me to say; I’ve never been put in this position. And these people have families and financial responsibilities.

Neither of those two things absolves them of reading this crap to a public that now should no longer trust a single word they say.

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