This is just delicious:
Rachel Branch, a Sony public-relations official, says one of the things Sony likes about [Corey] Greenberg is his credibility. “Viewers like him because he’s able to communicate about a product without showing bias,” she says. Mr. Greenberg also comes cheaper than some of his competitors, Ms. Branch adds, without elaborating.
Apparently “bias” no longer means a “preference or an inclination, especially one that inhibits impartial judgment.”
How about this:
Mr. Greenberg defends his local paid work, saying he’s providing valuable news to consumers. He says he wouldn’t do paid work for a product he didn’t believe in. Mr. Greenberg says his business resembles a magazine that collects money from advertisers and then reviews products marketed by the same companies. He says he can maintain a wall between his business and editorial practices. “I am a one-man magazine,” he says.
Questions: Why are we just now learning about Greenberg? After the Williams affair, didn’t every news organization in America put the proper questions to all of their pundits? (Yes, I know that’s a stupid (re: #4) question.)
C R E D I B I L I T Y
Hellllooooooo? Knock, knock! Is there anyone at home out there in medialand? Right now–not later today, not tomorrow, not later this week–right now put someone on this task: Call every pundit in your employ and put this question to them: Who pays you, and what do they pay you for?– please disclose everything. Fire anyone who refuses to answer. They are all a dime a dozen.