« Slip-sliding away... | Main | SMS becomes MSU... »
March 1, 2005
Electronic Media Print...
Complaining about journalism is a popular (full-contact) online sport.
How about this for a change: Helping with a research project called EmPrint:
The Weekly EmPRINT Edition of the Columbia Missourian is a research project designed to evaluate a new electronic newspaper format.The edition will be posted on the Missourian Web site each Sunday morning during the planned 10-week field test, which will run from March 6 through May 8, 2005.
EmPRINT (Electronic Media Print) brings together the familiar qualities of printed newspapers with the interactivity of the Web.
The editions are designed specifically for downloading and reading offline on a computer screen. The result is a visually rich, comfortable reading experience with no page scrolling and no distracting computer or browser clutter.
The field test is conducted in collaboration with the Donald W. Reynolds Journalism Institute and Missouri School of Journalism.
Okay, one complaint: It seems to me that the field test should provide the data that leads to a conclusion about the EmPrint reading experience. How do they know that it is "visually rich" and "comfortable"? Isn't this part of what the research is supposed to discover?
Posted by acline at March 1, 2005 9:18 AM | | Spotlight