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May 24, 2004
: Campaign maneuvers...
John Kerry's suggestion that he might delay acceptance of his nomination and the Republican response to that suggestions, are excellent examples of heresthetics--structuring the world so you can win. The late rational-choice theorist William Riker coined the term from an ancient Greek root for "choosing." While Riker thought heresthetics was a counterpart of rhetoric, I consider it a tactic of rhetoric.
Posted by acline at May 24, 2004 11:53 AM | | Spotlight