Rhetorica: Press-Politics Journal

December 20, 2002

The power of goodwill…

William Powers considers the role of goodwill in helping politicians survive scandals. He contends that Sen. Trent Lott is among the “goodwill-deficient.” I especially like the 4-point categorization Powers creates, but I wish he had accounted for Bill Clinton. I’m not sure any of Powers’ categories adequately explain the source of Clinton’s goodwill. Perhaps we should add: perceived political effectiveness, or common connection. Love him or hate him, Clinton did preside over a long period of economic expansion that created an ever greater level of comfort in America. And he really did sell his ability to feel our pain. I would add to this that Clinton came to understand something important about how to apologize, as I present in this essay on the topic [.pdf].

Leave a Reply